- Situation — Specify when and where: "In the client review on Tuesday morning..."
- Behaviour — Describe observable behaviour only: "you interrupted the client three times before they finished speaking"
- Impact — State the effect: "which created an awkward moment and the client seemed uncomfortable continuing"
- Close with a question — "What was happening for you at that moment?" — invites reflection, not defensiveness. Stay curious
★SBI works for positive feedback too: "In the board meeting, when you paused to clarify the financial data, it built visible confidence with the CFO."